Surviving Google's December Updates: Was Your Site Hit?
Are you puzzled by a sudden dip in your website's performance right around the holidays? Your online presence may have been caught in the crosswinds of Google’s latest algorithm updates. Before you dismiss it as a seasonal slump, let's dig into what happened and why a discovery call with our experts could be the pivotal step to thrive in a post-update digital landscape.
In December, the giants of the search took the world of SEO by storm, rolling out two significant updates to their algorithm. The first wave hit on December 12th and continued to disrupt the cyber seas until the 18th. Just as the dust began to settle, another update was unleashed on December 19th, which lasted through the 26th. The timing alongside festive preparations and year-end wrap-ups masked the true impact of these changes for many businesses.
So, was it the holiday tranquility, or did Google's adjustments rattle your rankings? Here's how you can diagnose your website's health post-update:
Organic Traffic: A sharp decline in visitors from search results can be an alarm bell. Has there been a noticeable drop in users flocking to your website without a clear reason why?
SERP Features: Have you lost that coveted featured snippet or local pack listing that drove attention to your services?
Organic Keywords: Are you seeing a freefall in the terms where you previously dominated?
If you're nodding along to these symptoms with unease, your website may well be among the affected. More concerning are reductions by large triple-digit numbers, which indicate serious hits to your online presence.
Enter the pivotal role of a discovery call. This isn't just a chat—it's a strategy session tailored for you, by seasoned experts who've weathered the storm of SEO shifts for years. Here's what such a call brings to the table:
Understand the Impact: We'll delve into your site's analytics to unravel the complexities of traffic and ranking changes.
Personalized Insights: Every business is unique. What worked for one might be a misstep for another. We'll provide customized analysis.
Recovery Roadmap: If your website took a hit, we're here to strategize a recovery journey. Our adaptive SEO plans are designed to realign with Google's evolving criteria.
Future-Proofing: Beyond recovery, our goal is to arm your website against future updates. With proactive measures, your website will be prepared for whatever Google throws next.
Think of it this way: every challenge is an opportunity in disguise. It's time to turn the tides in your favor, but the clock is ticking, and Google waits for no one.
Ready to unravel the mystery of your website's holiday performance? Let's talk. Book your discovery call with us today, and step confidently into the new year with an unwavering digital strategy that secures your online success no matter what algorithm updates come your way.
