Are you using SnapChat for your Business?

Facebook got it right when they started integrating tools that allowed businesses to target existing customers and audience members. Snapchat join the ranks in 2016 with these efforts as well. Here are some ways you can use Snapchat to business your business.

Target Audience - Ages 15-24

‍

Snapchat has set out to allow detailed targeting to its 150 million daily audience. With a product called Snap Audience Match, marketers can take existing lists of email addresses and mobile device IDs and anonymously match their lists with Snapchat’s personal database of consumer data. eBay has been using Snap Audience Match with two of their seven campaigns since May and has seen measurable results with a positive return on investment. Snap Audience Match only works with Snap Ads, not lenses, or geofilters, for now. Additionally, users have the choice to opt out of Snap Audience Match, which falls in line with Snapchat’s firm stance on differentiating itself from Facebook.

‍

The second initiative is called Lookalikes. This targeting mechanism operates similarly to Facebook Lookalike Audiences. Advertisers can target ads to consumers who share similar characteristics with the advertiser’s existing customers.

‍

Snapchat Lifestyle Categories, the third targeting tool, allows brands to show ads to users who tend to watch videos related to the product or service they’re selling, such as gaming or sports content, based on categories.

‍

‍

Here are suggestions to advertise your business using Snapchat

‍

Cover LIVE Events

You can use Snapchat for product launches or one-of-kind events like the 5,000th customer to shop in your store etc

Offer contests or promotions

You can offer promo codes or discounts to the fans who watch your entire Snapchat story, or ask them to take a snap while holding your product.

Behind the scenes

You could show off your company and make sure to have fun with it. Capture birthday parties, Friday afternoons or company outings. The idea is to show how your brand differentiates itself with company culture.

Partner with influencers

Just like with Twitter and Instagram, social media influencers on Snapchat can help spread brand awareness and reach. Allow these influencers “take over” your brand’s Snap for maybe a day to help with the promotion of an upcoming event, product launch etc. These influencers will help introduce & bring their own followers to your page.

‍

Publish transparency series

Like we mentioned earlier, shared values help build brand loyalty. One of the best ways to do so is present a backstage company access to your customers. You’d be surprised how many people are interested in your internal processes.

Cisco has done a neat job of sharing the daily goings-on in the firm with their “A day in the life of an Account Manager” series.

If you are wondering what Cisco – a networking and telecommunications company is doing Snapchat – you are not alone. Telecommunications isn’t the most interesting subject to talk about, but Cisco managed to flip the script. They focused on their culture and exposed a human side of their brand.

Host AMA sessions

Ask Me Anything sessions can be anything you want them to be. They can be about your goofy company culture or a professional conversation about trends in your industry. It could be “We just bought a N1 million camera for our production team, ask us anything” or something a little more serious like “We got 2 billion organic impressions on a campaign last week, ask us anything.” or something random, “We can tint my eyebrows with Coffee, ask us anything.”